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Unleashing the Power of Branding Short Documentaries: Authenticity in a Digital World
In the ever-evolving landscape of brand marketing, standing out requires more than a catchy slogan or a flashy logo. It demands a...
Jan Becker
Aug 21, 20232 min read
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You're Not Selling a Product; You're Selling a Story
In today's competitive marketplace, the difference between selling a product and crafting a legacy often boils down to one vital element:...
Jan Becker
Aug 21, 20232 min read
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How the Power of Storytelling Leads to Startup Success
Introduction In the fast-paced world of startups, where innovative ideas spring up like wildflowers, standing out from the crowd is...
Jan Becker
May 16, 20232 min read
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Unlock Your Startup's Potential: How Video Marketing Drives Success
Despite the statistics - your startup isn’t doomed to fail. There are many things you can do right and one of the biggest ones is...
Jan Becker
May 9, 20232 min read
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How Chanel Uses Storytelling As Core Branding Strategy
When you think of Chanel, what comes to mind? Perhaps it's the iconic quilted handbags, or the signature Chanel No. 5 perfume. But...
Jan Becker
Feb 27, 20232 min read
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Best Types of Video for Social Media
Facebook Facebook is a great platform for businesses and individuals to reach a large audience. Here are the types of videos that work...
Jan Becker
Feb 1, 20232 min read
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The Elements of Impactful Social Media Content
Here is a quick and concise run-through of what to keep in mind when doing social media posts. There are several key elements that can...
Jan Becker
Jan 17, 20231 min read
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Creating Video for Social Media in 5 Easy Steps
Creating video content for social media can be a great way to engage with your audience and promote your brand. Whether you're looking to...
Jan Becker
Jan 17, 20232 min read
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Democratisation of Storytelling
Now you can be in charge: I the old days you needed millions of dollars to reach millions of people. This has now fundamentally changed....
Jan Becker
Jan 11, 20232 min read
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Storytelling is the Lifeblood of Marketing
Since we talk about storytelling, let's make up a story about marketing and how it relates to story: "Once upon a time, in a land far,...
Jan Becker
Jan 5, 20232 min read
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How to Produce a Branding Video Step by Step
Creating a video for your brand is an image-defining process and the importance for the future of your company can't be underestimated...
Jan Becker
Dec 28, 20222 min read
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Branding, Storytelling and Filmmaking
A blog for business owners, marketing specialists, filmmakers, and all kinds of creators and influencers.
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