Unleashing the Power of Branding Short Documentaries: Authenticity in a Digital World
In the ever-evolving landscape of brand marketing, standing out requires more than a catchy slogan or a flashy logo. It demands a...
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Jan Becker
Aug 21, 20232 min read
You're Not Selling a Product; You're Selling a Story
In today's competitive marketplace, the difference between selling a product and crafting a legacy often boils down to one vital element:...
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Jan Becker
May 16, 20232 min read
How the Power of Storytelling Leads to Startup Success
Introduction In the fast-paced world of startups, where innovative ideas spring up like wildflowers, standing out from the crowd is...
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Jan Becker
May 9, 20232 min read
Unlock Your Startup's Potential: How Video Marketing Drives Success
Despite the statistics - your startup isn’t doomed to fail. There are many things you can do right and one of the biggest ones is...
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Jan Becker
Feb 27, 20232 min read
How Chanel Uses Storytelling As Core Branding Strategy
When you think of Chanel, what comes to mind? Perhaps it's the iconic quilted handbags, or the signature Chanel No. 5 perfume. But...
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Jan Becker
Feb 1, 20232 min read
Best Types of Video for Social Media
Facebook Facebook is a great platform for businesses and individuals to reach a large audience. Here are the types of videos that work...
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Jan Becker
Jan 17, 20231 min read
The Elements of Impactful Social Media Content
Here is a quick and concise run-through of what to keep in mind when doing social media posts. There are several key elements that can...
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Jan Becker
Jan 17, 20232 min read
Creating Video for Social Media in 5 Easy Steps
Creating video content for social media can be a great way to engage with your audience and promote your brand. Whether you're looking to...
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Jan Becker
Jan 11, 20232 min read
Democratisation of Storytelling
Now you can be in charge: I the old days you needed millions of dollars to reach millions of people. This has now fundamentally changed....
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Jan Becker
Jan 5, 20232 min read
Storytelling is the Lifeblood of Marketing
Since we talk about storytelling, let's make up a story about marketing and how it relates to story: "Once upon a time, in a land far,...
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Jan Becker
Dec 28, 20222 min read
How to Produce a Branding Video Step by Step
Creating a video for your brand is an image-defining process and the importance for the future of your company can't be underestimated...
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Branding, Storytelling and Filmmaking
A blog for business owners, marketing specialists, filmmakers, and all kinds of creators and influencers.
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